Pehle: Screen Specs Samajhna Zaroori Hai
extrravenue network ke most screens portrait orientation mein hain — yani vertical. Standard resolution 1080×1920 pixels (9:16 aspect ratio). Kuch screens landscape (1920×1080) bhi hain — venue dashboard par confirmation lena.
| Parameter | Portrait Screen | Landscape Screen |
|---|---|---|
| Resolution | 1080 × 1920 px | 1920 × 1080 px |
| Aspect Ratio | 9:16 | 16:9 |
| Max file size | 200 MB (video), 10 MB (image) | 200 MB (video), 10 MB (image) |
| Video format | MP4 (H.264) | MP4 (H.264) |
| Image format | JPG, PNG, WebP | JPG, PNG, WebP |
| Default duration | 10s (image), 30s (video) | 10s (image), 30s (video) |
7 Design Rules Jo Actually Convert Karte Hain
3 Seconds Rule — Ek Glance Mein Message Clear Ho
Venue visitor screen ke paas 3–5 second ruk sakta hai. Agar aapka message 3 second mein samajh nahi aaya, toh ad fail hai. Rule: ek headline (max 6 words), ek visual, ek action. Kuch aur mat daalo.
Font Size — Jo Duur Se Dikhe
Screen se viewing distance 2–4 meter hoti hai. Minimum font size 80px (at 1080px canvas width) rakho. 60px se chhota text blur lagta hai. Condensed/thin weight avoid karo — bold ya regular hi use karo.
High Contrast — Backlighting Ka Account Karo
Venue screens backlit hoti hain aur sometimes direct sunlight ya bright ambient light ka saamna karna padta hai. White text on dark background best contrast deta hai. Light gray on white — kabhi nahi. Contrast ratio 4.5:1 se kam mat rakho.
Safe Zone — Edges Chhodo
Screen ke edges par mounting brackets ya bezels ho sakte hain. Important content — headline, offer, QR — screen ke center 80% area mein rakho. 10% all-around safe margin maintain karo.
QR Code — Bottom Third Mein, Minimum 25% Canvas
QR scan ke liye phone camera screen se 30–60 cm door hona padta hai. QR size 25–30% canvas width se kam mat rakho. Placement: bottom area best hai kyunki logo natural neeche dekhta hai scan karte waqt. White background on QR mandatory hai — dark background par QR often fail karta hai.
Animation — Subtle aur Purposeful Rakho
Flash ya rapid animation irritating aur off-putting hota hai venue environment mein. Smooth fade-in (0.5s), gentle pan ya zoom (3–5s total) better hai. Video mein 30s se zyada mat rakho — aadhe log itna nahi dekhte. First 3 seconds mein main message aa jaana chahiye.
Brand Consistency — Colors aur Logo Properly Use Karo
Logo top-left ya top-center, minimum 15% canvas width. Brand colors use karo lekin ensure karo wo screen par readable hain — kuch pastel colors screen par washed out lagte hain. Preview feature use karo before submit.
Creative ready hai? Upload karein
extrravenue platform par creative upload karo, screens select karo, campaign shuru karo — 10 minute mein.
Campaign Start Karein