Venue Match Kyun Sabse Zaroori Hai
Traditional advertising mein aap ek ad publish karte the aur sochte the ki "reach" zyada hogi toh conversions bhi zyaada honge. Digital signage — especially venue-based DOOH — is model ko completely badal deta hai. Yahan reach se zyada relevant reach matter karta hai.
Ek protein supplement ka ad airport par 10,000 log dekhenge — lekin unme se sirf 200 fitness-conscious honge. Wahi ad 5 gyms par 2,000 log dekhenge — lekin unme se 1,800 already fitness ke baare mein soch rahe hain. Second option ka conversion rate 9x better hoga.
"Venue match = intent match. Jab audience already us mindset mein ho jo aapka product require karta hai, conversion almost automatic hota hai."
Venue Types aur Unke Audiences
extrravenue ke screen network mein 6 primary venue categories hain. Har ek ke liye audience profile aur best-fit advertiser types alag hain:
Age 20–40, health-conscious
Best fit: supplements, protein, sportswear, physiotherapy, health apps, nutrition consulting
Age 22–45, lifestyle spenders
Best fit: skincare, fashion, beauty products, premium cafes, lifestyle apps, jewelry
Age 22–35, urban professionals
Best fit: SaaS tools, fintech, education, food delivery, books, productivity apps
All ages, health decision-makers
Best fit: pharma, health insurance, diagnostics, nutrition, elderly care, medical devices
Age 25–50, dining occasion
Best fit: other restaurants (brand recall), OTT services, delivery apps, beverages, events
All ages, buying mindset
Best fit: fashion, electronics, F&B, offers & discounts, new launches, loyalty programs
Geography: Radius Strategy
DOOH mein geography ka matlab sirf city nahi — hyperlocal radius matter karta hai. Ek gym member jo screen dekhe, wo typically 2–5 km radius mein rehta hai. Agar aapka store ya service usse door hai, conversion drop hoga chahe ad kitna bhi accha ho.
Best practice: apne store/office se 3 km radius ke screens prefer karein. extrravenue platform par map view se screen location check karna possible hai — campaign banana se pehle ye zaroor karein.
Timing: Venue Ka Peak Hours Sochein
Har venue type ke peak hours alag hote hain:
- Gym: 6–9 AM, 6–9 PM (weekdays); 8 AM–12 PM (weekends)
- Cafe: 9–11 AM, 12–2 PM, 4–6 PM
- Salon: 11 AM–2 PM, 4–8 PM (Saturdays busiest)
- Clinic: 9 AM–12 PM, 5–8 PM
- Restaurant: 12–3 PM, 7–10 PM
Agar aapka campaign budget limited hai, toh peak hours target karo — extrravenue ke scheduling feature se specific time slots set kar sakte ho.
Practical Checklist: Screen Select Karne Se Pehle
Pre-Campaign Checklist
1. Mera target customer kaha spend karta hai apna time?
2. Unka buying intent us location par kya hai?
3. Screen meri store/service se kitni door hai?
4. Venue ke peak hours mere offer ke liye sahi hain?
5. Competition wahan already advertise kar raha hai?
Apne area ke screens browse karein
extrravenue par map view se screen locations dekho, audience match check karo, pricing compare karo.
Screens Browse Karein