Problem Jo Dikh Rahi Thi
India mein Out-of-Home (OOH) advertising ek Rs. 4,000+ crore industry hai. Lekin access sirf bade brands ko tha — Coca-Cola, Maruti, HDFC. Ek local gym supplement brand ya Jaipur ki salon owner ke liye billboard booking karna practically impossible tha: minimum commitments ₹2–5 lakh, 2 months advance booking, no targeting, no measurement.
Digital advertising (Facebook, Google) ne reach democratize ki — lekin screen fatigue real hai. Indian users average 200+ ads per day digital par dekhte hain. Banner blindness is hadd tak badh gayi hai ki 80%+ users actively ads skip karte hain.
extrravenue ek simple question se shuru hua: kya hoga agar koi brand apna ad wahan dikhaye jahan audience already focused ho — aur measurement bhi mile?
"DOOH ka reach chahiye tha, digital ka targeting — dono ek platform par. Ye gap India mein exist karta tha aur hum ise fill karne aaye."
Platform Kaise Kaam Karta Hai
extrravenue ek three-sided marketplace hai:
- Advertisers — brands, local businesses, agencies jo screen par advertise karna chahte hain
- Venue Partners — gyms, salons, cafes, clinics jo apni existing screens extrravenue network se connect karte hain
- Platform — content scheduling, targeting, payment, measurement sab manage karta hai
Self-Serve Booking
Advertiser khud screen browse karo, dates select karo, creative upload karo, pay karo — agency ya middleman nahi chahiye.
Hyperlocal Targeting
City, area, venue type se screens filter karo. Apne store se 2km radius ke screens select karne ki freedom.
Proof of Play
Har play timestamp ke saath logged hota hai. Real-time dashboard — kitni baar, kab, kahan ad play hua sab dikhai deta hai.
Low Minimums
Trial bilkul FREE hai. Starter plan ₹1,499/month se shuru hota hai. 1 screen bhi book ho sakti hai. No long-term commitment.
Venue Ad Earnings
Venue partners ko har play par revenue milta hai — 25–35% share based on zone. No work required after setup.
Instant Approval
Creative submit karo, 24 hours mein approval (usually faster). Campaign live ho jata hai automatically approved date par.
Kya Alag Hai extrravenue Mein
India mein existing DOOH players (Times OOH, Laqshya, etc.) large format outdoor hain — billboards, metro stations, airports. Ye high-reach hain lekin high-cost bhi hain aur venue-level targeting possible nahi hai.
extrravenue indoor venue screens par focus karta hai — jahan dwell time zyada hota hai (5–45 minutes vs. 3 seconds for a roadside billboard), audience already engaged hoti hai, aur measurement possible hota hai.
Roadmap: Aage Kya Aayega
Platform ke upcoming features jo developers currently build kar rahe hain:
- Social Media Sync — ek creative upload, same time par Instagram story + Facebook + screen par play
- AI Creative Generator — product image se screen-optimized ad automatically generate
- Programmatic Slots — unsold slots real-time bidding par available
- Verified Audience Data — venue partner footfall analytics integration
Platform Try Karo — Free Account
Account banao, screens browse karo, pricing dekho. Commitment nahi chahiye campaign book karne se pehle.
Free Account Banao