Traditional OOH Mein Problem Kya Thi
Pehle jab koi brand billboard book karta tha, verification ka ek hi tarika hota tha — ek photographer ko physically wahan bhejna aur photo lo. Ye photo campaign proof hota tha. Lekin is approach mein massive gaps the:
- Photo ek moment ka snapshot tha — 30 din mein sirf ek baar check
- Koi data nahi ki ad actually display hua ya nahi (screen off thi? technical issue?)
- Impression estimates sirf estimates the — verified counts nahi
- Venue partner ke paas bhi koi data nahi tha ki unki screen ne kitna value deliver kiya
Traditional OOH
- Ek photo = proof
- Monthly reporting (ya nahi bhi)
- Impression estimates (guesswork)
- No screen-off detection
- No per-play data
extrravenue PoP
- Har play = timestamp log
- Real-time dashboard
- Verified play count
- Screen health monitoring
- Downloadable CSV export
extrravenue Proof of Play Kaise Kaam Karta Hai
Har extrravenue screen par ek Android player device hota hai jo platform ke saath connected rehta hai. Jab bhi aapka ad play hota hai:
- Player device server ko ek ping karta hai
- Server timestamp, screen ID, content ID, aur duration log karta hai
- Ye log entry real-time database mein save hoti hai
- Aapke dashboard par instantly reflect hota hai
"Pehli baar mujhe exact pata chala ki mera ad kitni baar play hua. 5,400 plays — number dekh ke confidence aaya ki paisa sahi jagah gaya."
Advertiser Dashboard Par Kya Milta Hai
Sample PoP Report — 30 Day Campaign
Venue Partner Ke Liye PoP Ka Matlab
Venue partners ke liye Proof of Play direct revenue verification hai. Har play log ka matlab hai revenue earned. Unka dashboard dikhata hai:
- Kaunse ads unki screen par play hue aur kab
- Monthly total plays aur earned revenue
- Settlement status — kab credited hoga
- Screen uptime percentage — koi technical issue toh nahi
Dispute Resolution Mein PoP Ka Role
Agar kisi advertiser ko lagta hai ki unka campaign sahi se play nahi hua, ya venue partner ko lagta hai ki unka revenue calculate galat hua — PoP logs irrefutable evidence hain. Har play ka record server-side hai, tamper-proof, timestamp ke saath. Disputes almost never escalate because data transparent hai dono sides ke liye.
Real-time tracking ke saath advertise karein
extrravenue par har campaign ka live PoP dashboard milta hai — koi guesswork nahi, sirf verified data.
Campaign Shuru Karein